One of the reasons that storytelling is so powerful is that it honors the listener’s intellect, which creates a participatory relationship wherein the listener begins to own the parts of the story filled in by his or her imagination. A good story invites the listener to personally discover the connection between actions and consequences. A good story invites the listener to scrutinize information, make guesses, and imagine outcomes. A good story triggers empathy and emotions.
— Andrew Maxfield, Director of the Influencer Institute
— (Quote found by Brenda)